What Is A Light Beer
Light beers also tend to be cheaper but with the rising demand of light beers prices vary according to.
What is a light beer. This is because a light beer contains less alcohol compared to regular beers. The first use of the term in marketing was in the 1940s when the coors brewing company sold coors light for a short period before world war ii relaunching it more successfully in 1978 as a 4 2 abv pale lager. Light beer is a beer usually a pale lager that is reduced in alcohol content or in calories compared to regular beers. The main differences between beer and light beer are one the number of calories.
It s brewed in the same manner as any other beer and may be of any beer style though lagers are most common the fermentable sugars in alcohol are responsible for the majority of a beer s calories. A light beer with 2 alcohol. There are several ways to make beer light. Light beer in the united states has become the largest selling segment of the beer market.
It has only been around for roughly fifty years and has quickly become one of the. A regular beer may contain up to 150 calories while light beer contains 50 to 100 calories. Some brewers also use ingredients like rice and wheat in their beers to make them lighter. If you re planning on binge drinking then a light beer is probably the best choice to stay active or sober for a longer duration.
Higher fermentation temperatures tend to cut down on alcohol content as will various techniques for handling the barley mash that is fermented to make the beer in the first place. Edelweiss was a popular brand for the schoenhofen company in chicago founded in 1860. What is light beer. Second light beer usually has a lower alcohol content than regular beer.
This light beer label dates from 1933 the year brewing operations resumed following prohibition. Light beer is a relatively new addition to the beer lexicon but it has made quite the splash. The other option is the addition of enzymes that will break down substances in. Many people who are on a strict diet yet craving to drink beer opt to choose light beer.
In the 52 weeks ending on january 24 2016 bud light sold over 2 billion worth of product nearly three times more than budweiser which is america s top selling non light beer. Light beer as the name suggests is low in calories and alcohol content as compared to other beers. In 1967 the rheingold brewery marketed a 4 2 pale lager. It had an original gravity of 9 degrees plato 1036 british 4 6 percent abv alcohol by volume but with almost no dextrin sugars at all 0 1 percent which are what gives beer its flavor.
New york s rheingold brewery produced the first light beer gablinger s diet beer in 1967 but it was a failure didn t sell. Pike microbrewery museum seattle wa.