Bud Light Up For Whatever
Bud light s up for whatever campaign is meant to invoke feelings of a carefree spontaneous fun night out with friends.
Bud light up for whatever. In 2015 they decided to extend the campaign to music festivals. Bud light s challenge was to engage directly with millennials. The music festival industry has skyrocketed so choosing the correct festival with the right demographic that aligned with bud lights message was no easy task. Bud light ditched the traditional ads for a real world stunt that rewarded a random bud light drinker for being up for whatever by treating him her to a invite only celeb filled party the campaign was aimed at loyal beer drinkers aged 21 27 who are optimistic and open to whatever happens bud light took it a step further by taking.
However in yet another example of marketing gone wrong some bud lights. The bud light up for whatever campaign now in its second year has inspired millions of consumers to engage with our brand in a positive and light hearted way. Bud light s up for whatever campaign is supposed to be about rallying people together for a good time. Bud light campaign tells drunk people to remove no from their vocab.
In this spirit we created more. But on tuesday it was mostly uniting people in anger at the brand. Bud light created a town twice. Fans auditioned to become its citizens and experience spontaneous fun for one weekend only.
Bud light s original goal was to connect with the college audience and position themselves as a carefree lighthearted spontaneous brand that caters to the slogan of up for whatever and. See our review and script at.